Moonbeam

Team: Mark Kruse, Alex Chatham, Colin Hansel, Alyssum Quaglia

What might the Peloton Tread experience look like 10 years from now? With research and insights from the connected fitness and tech space, the advanced concepts team explored how we might push an even more seamless indoor running experience.

Process available to share upon request.

Our goal:

Create the best connected treadmill and deliver an immersive Peloton bootcamp experience.

How can we expand on the tread experience to realize its full potential?

People are already asking for more flexible ways to workout with the Tread. When asked about new features, the biggest request was a way to adjust or move the screen:

43% of members (who do not take Bootcamp) feel their Tread is for running/walking only
21% cannot see the screen during Bootcamp

Are members really just asking for a swivel screen, or a more immersive and flexible workout?

Design DNA

Honest. Personal. Dynamic.

CMF Strategy

As we strive for seamlessness within the home, we should take inspiration from home furnishing trends in future products. Peloton is uniquely poised to capture this market with our immersive product experiences designed specifically for the home.

Our homes will need to be…

a flexible space.

a safe fortress.

a soothing sanctuary.

We are not…

We are…

So why doesn’t our CMF blend with the home?

Moonbeam: A New Tread System

By using shared componentry, we can begin to build out a truly customizable experience for our members. Platforming Moonbeam allows us to capitalize on the shared components, add additional upgrades, and future- proof the category.

Beyond customization, a member could select an upgrade to their product when a component becomes obsolete or requires maintenance or replacement.

Premium Experience

Headless / Fully Immersive

Wirelessly pairs with any screen in your home, perfect for your home gym setup.

Seamlessly move from running to floor during bootcamp.